Performance CTV DSP · US and India

Buy streaming TV on outcomes.

Vortex buys premium streaming inventory against the results you care about: purchases, app installs, qualified leads and store sales. Every campaign reports the incremental lift it drove, measured against a holdout.

Start onboarding See how it works

The loop behind every campaign

  1. 1Bid on premium CTV inventory
  2. 2Log each exposure at household level
  3. 3Match conversions from your site, app or CRM
  4. 4Measure lift against a holdout
  5. 5Retrain the bidder on what worked

How it works

From your first conversion event to proven lift, in four steps.

01

Connect your conversions

Install the Vortex pixel or send events by server API. Connect your MMP for apps, your CRM for leads, or a clean room for offline sales.

02

Launch on premium CTV

Reach households on streaming apps and channels through Aniview publishers, major SSPs and private deals.

03

Optimize to outcomes

The bidder learns from your conversions and prices each impression by the value it is likely to drive. Buy on CPM, or on CPA once your account qualifies.

04

Prove the lift

A holdout group runs with every campaign, so you see what the ads caused, not only what happened after them.

Optimize to the result that matters to you.

One engine handles every conversion type. Only the data source and the attribution window change.

Web purchases

Pixel plus server API, with ready installs for Shopify, WooCommerce and Google Tag Manager.

App installs

Measured through your mobile measurement partner, including in-app events after the install.

Qualified leads

Optimized to leads your CRM marks as qualified, not raw form fills.

Offline and retail

Store sales matched privately in a clean room, with geo tests where household data is thin.

Transparent by default

See exactly what you bought and what it did.

Performance TV only works if you can check the numbers. Vortex gives you the data to do it.

  • Log-level data. Every impression and every matched conversion, by API or file export.
  • App and show-level reporting. Know where your ads ran and which placements converted.
  • Lift next to attribution. Attributed and incremental results side by side, with confidence intervals.
  • A disclosed fee. You see the media cost and our fee as separate lines.

Built by Aniview

Cleaner signals start on the supply side.

Aniview runs video ad serving, server-side ad insertion and an SSP for publishers. Vortex builds on that stack, so it knows where CTV measurement usually breaks and how to fix it.

Correct device signals

Ad insertion done right passes the viewer's device data, which is what attribution depends on.

Short supply paths

Direct paths to publishers, with resellers that add nothing filtered out.

Fraud filtered before the bid

Invalid traffic checks with HUMAN and Pixalate, plus residential IP checks on every request.

A fair auction

On Aniview supply, Vortex bids under the same rules as every other buyer.

Join the first pilot group.

We are onboarding a small group of brands and agencies in the US and India. Set up your account and conversion tracking in a few steps, and our team will review your first campaign with you.

Start onboarding Talk to our team